From the Industry - For the Industry

The catalyst for the first Sport Is Fantastic conferences was a request from one of our clients as to how a particular issue was tackled in Europe. It made us realise that the sport business industry is more global than most.  
 
Each of the many different sectors of the sport business industry operate differently and each of those sectors have their own challenges, concerns and opportunities. However, what is remarkable is those individual sectors are relatively similar globally.
 
Indeed. the original Sport is Fantastic conference was created as a response to a Sport Research Group client’s wish to determine how a particular issue was addressed by British clubs. Our response was somewhat akin to "give a person a fish and feed them for a day, teach them how to fish and feed them for a life time".
  
After investigating the issue and reporting back, we said to our client "we can write a report and tell only you or we can hold a conference, invite the person out and he can tell everybody" - clearly the client decided to share his new knowledge rather than hoard it; reflecting the coperative and non-competive nature of much of the sport business industry . There is a strong inclination to share knowledge and experiences and an equally strong desire to learn.
 
That ethos is fundamental to the Sport Is Fantastic conferences. Any sport business organization in Australia or New Zealand can learn from other sport business operations much from other sport business organization that have successfully faced similar challenges and opportunities; whether that second organization be 10 kilometers or 10,000 kilometres away.
 
Sport is Fantastic Limited
 
Sport Is Fantastic 09 is hosted by Sport is Fantastic Limited, a sister company to NZ based, Sport Research Group.  
 
Sport Research Group is perhaps the world’s most fan-centric sport research consultancy.We provide three primary services to the worldwide sport business industry:-
  • Market Research
  • Analysis and Investigation
  • Consultancy and marketing advice
Our research and consultancy goes beyond just researching your fans to provide you with knowledge and understanding that you can easily transform into successful marketing campaigns. We will provide Fantastic Insights.
Our research and consulting draws on our three world-class conceptual frameworks:-
  • passionEight® - A framework that considers the eight key reasons (passions) why sport fans watch and attend events, it is notable for its comprehensiveness, its versatility across different sports codes and its application across a wide range of sport marketing challenges.
  • sponsorEight®- A more structured and detailed framework than many other sponsorship models, this framework considers both the Sponsor Needs and the extent of Fan Connection.
  • participEight®- This framework was developed specifically to explore the wide range of elements and issues behind why individuals participate in sport. The major focus of the participEight model is on understanding the dynamics of any particular sporting code.
Sport Research Group provides a full range of research and consultancy services with proven experience and strength in the conducting of online sport research. This online expertise means that we overcome the tyranny of distance and have clients and media partners (who we provide research to) throughout the world.