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was just one of many senior Sport Industry executives who attended the Fan & Partcipant Engagement in the Digital Age sport marketing conference at Sydney's Star City Hotel & Casino in July, 2010.

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Christine Stoffel

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CHRISTINE STOFFEL- EXECUTIVE DIRECTOR, IT DIVISION, ASSOCIATION OF LUXURY SEAT DIRECTORS;  FORMER VICE PRESIDENT - IT, ARIZONA DIAMONDBACKS; FORMER VICE PRESIDENT, IT & STRATEGY, PHOENIX COYETES

The Association of Luxury Suite Directors (ALSD) was founded in 1990 with the express mission of providing accurate and timely information about the premium seat market in stadiums and arenas in North America. As the Executive Director of the IT Division for the ALSD, Christine develops and hosts their annual SPORT & ENTERTAINMENT ALLIANCE IN TECHNOLOGY conference.

At Major League Baseball’s Arizona Diamondbacks, Christine oversaw all information technology operations for the Diamondbacks, Chase Field and the Diamondbacks’ spring training facility. She delivered innovative technologies, increasing revenues, improving net new sales opportunities while streamlining corporate-wide internal processes.

At NHL’s Phoenix Coyotes, Christine oversaw all technology for the Phoenix Coyotes, Arizona Sting lacrosse team and Jobing.com Arena. Christine completed numerous cost-saving and revenue-producing technology projects. Christine managed the technology re-architecture and implementation of Jobing.com Arena.