Fan & Participant Engagement in the Digital Age

13 & 14 July, Sydney, Australia

As a direct result of demand from Australian sport marketers, Sport Research Group have developed the Engaging Fans & Participants in the Digital Age conference. The conference was held at the Star City Hotel Casino on Tuesday 13 July and Wednesday 14 July 2010.

The recent explosion of social media coupled with significant advancements in the provision of digital content has introduced a whole new element into sport marketing. Sport teams and governing bodies the world over are simultaneously all wrestling with how to accommodate and incorporate this new phenomena. These organizations are debating issues such as:

• Has the explosion of social media redefined the way that individuals choose to choose to experience events?
• Has the advancements in the provision of digital content changed the way that way that sport fans prefer to “consume” sports?
• How can the “at event” experience best cater to these changing attitudes and preferences?
• How can digital and social media be best utilised to  engage sport fans
• How to best “monetarise” digital and social media? 

The Engaging Fans & Participants in the Digital Age conference addressed the above questions and others.