The theme of next year's 2012 conference is:
Everyone's role in achieving and sustaining high event attendance.

Details about next year's conference will be released over the next 4 weeks. In the meantime, read about the extremely successful 2011 conference. 

Andy Pawlowski, Global Digital Lead, Nike Basketball [more]

Monday Masterclass, Presentation 2: Personal Brand panel

Day 1, Presentation 2: Nike Basketball's digital and social media initiatives supporting Kobe Bryant's Black Mamba range

Glen McCracken, Technology Director, Eden Park Trust  [more] 

Lead presentation in the Digital Stadium SuperSession - Day 2, Presentation 4: Eden Park's Digital makeover: keeping fans informed, entertained, safe and spending 

Lewis Howes, Author - Founder of the Sports Executives Association, Publisher of The Sports Networker blogsite, Author of "Linked Working: Generating success on Linkedin" [more]

Monday Masterclass, Presentation 2: Personal Brand panel

Day 2, Presentation 4: Digital Publishing panel

Day 2, Presentation 8 Breakouts: Using social media to establish business networks and ultimately sell sponsorships and hospitality

Matt Owen - Manager, Online Communities
Liverpool FC [more]

Day 1, Presentation 1: How Liverpool FC adapts its social media strategy to engage with different communities and cultures

Day 2, Presentation 2 Digital Publishing panel   

Peter Stringer, Director - Interactive Media, Boston Celtics [more]

Day 1, Presentation 3: How the Celtics' 3 Point Play Facebook app both encourages fan engagement and generates fan data

Day 2, Presentation 1: Celtics Video - the journey from intern-held camcorder through to a sponsorable digital asset

Jason Yeh, Director - New Media,
MLB Advanced Media [more]

Day 1, Presentation 4: Shaping baseball fans' social media chatter into a  saleable "digital" asset 

Day 2 , Presentation 9: Why and how MLB is expecting to hit a home run from its social gaming and mobile gaming endeavours 

Shane Harmon, General Manager, Marketing and Communications, Rugby NZ 2011 Ltd [more]

Day 1, Presentation 6:  Issue management in the digital age

Day 2, Presentation 8, The media aspect of Social Media  

Russ Stanley, Managing VP, Ticket Sales & Services,
San Francisco Giants [more]

Day 1, Presentation 9: Using digital means to deliver an exlempary Season Ticket Holder experience

Day 2, Presentation 8 Breakout: Dynamic pricing pays

Jessica Ciccone, Director - Corporate Communications New York Jets

Day 1, Presentation 9 Monetising Social media for both teams and their sponsors - the activation campaigns that Motorola, Pepsi and other New York Jets sponsors undertake, leveraging off the Jets' 850,000+ Facebook and 150,000+ Twitter followers 

Day 1, Presentation 7 Breakouts Opportunity Knocks - the New York Jet's two-year, multi-channel, multi category sales campaign to sell Season Tickets in the New Meadowland Stadium 

Day 2, Presentation 8 Breakout Media panel   

Simon Collinson, Marketing Director, Wigan Warriors; formerly Marketing Manager, Bradford Bulls [more]

Day 2, Digital Stadium Supersession: Game Day TV 

Day 2, Presentation 7: Generating considerable team revenue through a substantive online presence

Gwendoline Keel, Senior Associate, Simpson Grierson [more]

Monday Masterclass, Presntation 2: Personal Brand panel
Day 2, Presentation 8 Breakouts: Media Panel

Caroline Booth, Sponsorship Manager, Telecom NZ and Nick Brown- Haysom, Managing Director, NZ Sponsorship Agency [more] 

Day 1, Presentation 7 Breakouts Backing Black - an intergrated sponsorship campaign with social & digital media at its core 

Rob Sharpe, CEO, Eastern Football League

Day 1 Presentation 7 Breakouts: Digital Excellence within community sport

Finn Bradshaw,  Deputy Sports Network Editor, News Limited [more]

Day 2, Presentation 2: Digital Publishing panel  

Day 2, Presentation 8 Breakouts: Media Panel

Ben Hart, Public Affairs Manager, AFL Players Association [more]

Day 2, Presentation 8 Breakouts: Media Panel