Kirsten Corio

KIRSTEN CORIO - SENIOR DIRECTOR, TEAM MARKETING AND BUSINESS OPERATIONS DEPARTMENT, NBA

Kirsten is Senior Director of Team Business Development in the NBA’s Team Marketing and Business Operations Department (TMBO). In this role, she works with all 30 NBA teams, as well as the WNBA and Development League teams, to provide management consulting services on all business and revenue generating initiatives, most specifically direct and digital marketing, individual game ticket sales, ticketing, and digital sponsorship sales. She credits her ability to foster innovative change in team business to TMBO’s unique positioning and relationships with teams - one that enables quick identification of best practices and emerging opportunities.

Prior to her work in the Team Marketing & Business Operations Department, Kirsten served as the NBA’s Senior Manager - CRM. She oversaw the development of the first league-wide database platform, which incorporated customer and transactional data from a multitude of league and team data sources, and provided the league with a unique 360 degree view of the NBA fan.

Kirsten began her career in IT and CRM consulting, working with organizations in the entertainment, government, and banking sectors to achieve measurable efficiencies in their day to day business.

Born in Woodstock, NY, Kirsten currently resides in Brooklyn, NY.