pedro
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was just one of many senior Sport Industry executives who attended the Fan & Partcipant Engagement in the Digital Age sport marketing conference at Sydney's Star City Hotel & Casino in July, 2010.

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Pedro Duarte Gonzalez - Global Mobile Marketing Manager, Real Madrid CF.

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 Pedro Duarte is Real Madrid’s Global Mobile Marketing Manager. In this role, he is responsible for the creation and worldwide distribution of mobile content to Real Madrid’s global
mobile community. Pedro was appointed to lead the club’s newly created mobile marketing/New Media department and to ensure that Real Madrid is “the first Club in the world to propel their fan base into the digital space as an interactive community of Club supporters”.
 
Prior to joining Real Madrid in 2007, Pedro worked for Buongiorno, the world's number one mobile entertainment company’. At Buongiorno, Pedro managed the Group’s mobile marketing strategy of the Group for Spain and Latin America. Prior to Buongiorno, Pedro was Media Manager in Carat-Aegis Media managing the media budgets of some of the most important New Media companies in Europe, such as Dell and Axa. .
 
Pedro Duarte has an MBA from the ICADE-Comillas University.